Looking for an essential website pages list for your new WordPress website?
Every page on your website adds value to your entire website and has its own worth, but there are some must-have pages that should be on your website no matter what your site is about.
It’s essential to consider two things about these crucial pages:
- What action do you want your audience to take when they are on these pages?
- What does the target audience want from these pages?
Below, I have listed 10 essential website pages list for your website that will help you to engage your visitors and boost conversions on your site.
Let’s get started!
1. Home Page
The home page is vital for the website’s success. It often serves as the first impression to potential customers.
Do you know, Website visitors decide in seconds whether a webpage is relevant or not?
Your homepage is the most essential tool of your website to introduce your product or service and to catch the visitor’s attention.
Key elements of the Homepage include:
- Call to Action
- Social Proof
- Images and Text
Make sure that the homepage of your website is well-designed, fast-loading, and easy to go through.
2. Contact Page
You can allow visitors to your website to contact the owner to share their experience and give feedback. You can also add your phone no., email, address, and other company contact details here.
Likewise, do you know, 44% of website visitors will leave a company’s website if there’s no contact information or phone number?
Key elements of the contact page include:
- Contact form
- Email address
- Phone number
3. About Us Page
An About Us page includes the story of your brand. You have an opportunity to tell your visitors about your company.
Moreover, you can share your values, tell about your journey, let visitors know where you are, and many more things related to your website.
In a Demand Gen survey, 55% of B2B buyers said content that tells a strong, resonating story is what would make them most likely to talk to sales.
Key elements of the About Us page include:
- Mission statement
- Endorsements and reviews
- Visual texture
- Contact information
- Trust badge
4. Customer Reviews Page
Customer testimonials help to position your company in a positive way. Also, they are effective in explaining how beneficial your product or service can be.
You can make your business image more transparent and trustworthy by adding customer reviews to your website.
Likewise, 93% of people say online reviews impact their buying decisions.
Importance of Customer Reviews Page:
- Improve Customer Service
- Credibility and Social Proof
- Improve Rankings
A good customer testimonial is a package of complete information i.e. What was the customer’s need and How your product or service become the solution to that need.
5. Services Page
The services page tells potential customers about which products and services you deal with. If you don’t add these pages to your website then potential customers cannot determine your service area.
You can add details of what your company offers. Write brief, digestible, and transparent information about what you provide to your clients.
Key elements of the Services page include:
- Clear information about who you are, who you serve, and what makes you different.
- Clear calls-to-Action
- Obvious expertise
- Social proof in the context
- Your audience information
6. Blog Page
You can drive traffic back to your website by adding blogs. Also, it allows you to create relevant content for your customers and to show thought leadership and expertise on a topic.
Importance of Blog Page:
- Drive traffic to a website
- Increase search engine optimization
- Grow email list
- Helps to create content for social media
- Build trust with the audience
- Attract new customers
- Expand the company’s brand
7. Portfolio Page
A great portfolio piece can result in sales. It persuades someone to take the next step in your sales process.
By adding a portfolio to your website, you can give a sense to website visitors about who you are, what you can do, and whether you are the right fit they should hire to execute their project or not.
Reasons to build a Portfolio page:
- To showcase your work
- Get more clients
- Helps you innovate
- To build your personal brand
- Find new jobs and opportunities
- Connect with other professionals
- Helps you build credibility
You can add a statement contained on a website that details how the operators of the site will collect, store, protect, and utilize personal data provided by its users.
Above all, it’s a legal document. Also, 70% of organizations say they receive significant business benefits from privacy policies.
9. Terms of Usage Page
You can set up rules and regulations for your website visitors here. Moreover, it protects your business by limiting liability if a customer were to take you to court.
10. Cookies Policy Page
You can set out information about the user’s data that is being tracked, its purpose, and where it is being transferred/sent.
All the foundation of your website is ready now, and you can finally start adding content to your website.
WordPress comes with two main default content publishing types: posts and pages. You can create blog posts using posts and static content for the website using pages.
Bonus tip: Add relevant pages to the website navigation
Essential pages are usually linked from the following places to help your website visitors and search engines navigate the site easily.
- Top Navigation
To create a navigation menu, go to your WordPress Admin Dashboard > Appearance > Menus page.
Create a new menu, enter the Menu Name, and click Create Menu.
You will have a list of pages, posts, custom links, and categories in the left column. From here, choose the pages you want to add to the menu.
Also, you can automatically add all new top-level pages to the menu or can select specific pages and add them to the menu.
Click the View All tab to see all your site’s pages, click the box next to each of the pages you want to add to your menu, and then click on the Add to Menu button.
Similarly, you can create a new menu for the website footer as well.
Wrapping up, Including the essential pages on your WordPress website is just like building a house with the right rooms. There is a certain set of pages that all websites should have.
The website visitors land on your website with expectations that they will receive certain information from your site for which they are in search. That certain set of pages helps to complete the website visitors’ expectations.
Ready to add an essential website pages list to your website?
Above, I have listed all the essential pages that a website should have no matter to which business that website belongs. Create all the above pages to give a user-friendly experience to your website visitors.
Confused about what sort of pages you need on your site? No worries, I am here to help you out. Feel free to contact us!
Also, feel free to comment us below and share your reviews for the above-mentioned essential website pages list.